GTM Engineer

AI & Marketing Automation

Automating Revenue Ops

 

GTM Engineer & AI Automation Builder & 

GTM Engineer & AI Automation Builder & 

GTM Engineer & AI Automation Builder & 

GTM Engineer & AI Automation Builder & 

Hi, I'm Isabel Bruda. I build the systems behind modern revenue teams, automating internal processes using AI and low-code platforms. I'm a Swiss Army knife for marketing, ops, and tech, connecting them all since 2017.
Shortly about me
Shortly about me
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About me

I'm a GTM Engineer who builds the connective tissue between marketing, sales, and ops. The Swiss Army knife idea is simple: most teams need someone who can do four things well, and rarely find them in one person.
I engineer integrations that move data cleanly between apps. I automate marketing and revenue workflows so manual work stops eating the week. I build internal tools and dashboards that give teams the visibility they actually need. And I prototype with AI to ship things faster than traditional dev cycles allow.
Operations, marketing, and tech have lived in separate rooms for too long. My job is to wire them together.

Specialized in

Integrations & APIs
Connecting the entire tech-stack.

Webhooks, multi-step workflows, conditional logic, error handling. The plumbing that doesn't leak.

API
Webhooks
Data Sync
Low-Code
Web Development
The front door of your GTM stack.

Landing pages, marketing sites, and full builds. Designed to convert, wired to your stack.

Webflow
Landing Pages
CMS
Conversion
Marketing Automation
Killing manual work in the GTM stack.

Lead routing, lifecycle campaigns, attribution, scoring. Built to scale without breaking.

Lifecycle
Lead Routing
Scoring
Attribution
CRM & Lifecycle Operations
Where leads become happy customers.

CRM setup, lifecycle campaigns, segmentation, and clean handoffs across the stack.

CRM
Lifecycle
Segmentation
Email Ops
AI Integration & Prototyping
Shipping in days what used to take quarters.

Custom GPTs, Claude skills, AI workflows, full prototypes. AI where it moves the needle.

Claude
GPTs
AI Workflows
MVP
GTM Strategy & Systems Audit
Figuring out what to build before building it.

Stack audits, breakage points, process mapping. Not everything needs to be automated.

Audit
Strategy
Process Mapping
Stack Review
See all projects
HubSpot <> Clay Enrichment:
Deterministic Ingestion System
HubSpot
Clay
GTM Engineering

Every inbound contact, fully enriched and routed in under five minutes. Built on a single deterministic Master Workflow that replaced a sprawl of overlapping CRM automations.

Read more
Read more
2026
HubSpot and Clay enrichment workflow
VolleySmart —
Vibe-Coded PWA
Claude Code
Github
Cloudflare
Supabase
Resend
Vibe code
PWA

A multilingual PWA for volleyball clubs to schedule sessions, auto-generate balanced teams, and track scores in real time. Vibe-coded end-to-end with Claude Code, on a Supabase + Cloudflare + Resend stack. Live with real users.

Read more
Read more
2026
The Subtext:
CMS Rebuild & Submission Automation
Webflow
CMS Architecture
Make.com
Airtable
Automation

Rebuilt the CMS architecture from scratch, migrated and cleaned all legacy content, and designed an automated article submission system that cut weekly editorial overhead by hours.

Read more
Read more
2024
Laptop on top of a desk showcasing The Subtext's Homepage
Gamla Healing —
Website Redesign
Webflow
CMS
AI Content
Midjourney
End-to-End

End-to-end build for a holistic healing practice, from wireframes to launch. Designed in Figma, built in Webflow, with Midjourney-generated visuals and AI-enhanced copy throughout the CMS.

Read more
Read more
2024
Desktop screen showing Gamla Healing's Homepage
HubSpot <> Clay Enrichment:
Deterministic Ingestion System
HubSpot
Clay
GTM Engineering

Every inbound contact, fully enriched and routed in under five minutes. Built on a single deterministic Master Workflow that replaced a sprawl of overlapping CRM automations.

Read more
Read more
2026
HubSpot and Clay enrichment workflow
VolleySmart —
Vibe-Coded PWA
Claude Code
Github
Cloudflare
Supabase
Supabase
GitHub
Vibe Code

A multilingual PWA for volleyball clubs to schedule sessions, auto-generate balanced teams, and track scores in real time. Vibe-coded end-to-end with Claude Code, on a Supabase + Cloudflare + Resend stack. Live with real users.

Read more
Read more
2025
The Subtext:
CMS Rebuild & Submission Automation
Webflow
CMS Architecture
Make.com
Airtable
Automation

Rebuilt the CMS architecture from scratch, migrated and cleaned all legacy content, and designed an automated article submission system that cut weekly editorial overhead by hours.

Read more
Read more
2024
Gamla Healing —
Website Redesign
Webflow
CMS
AI Content
Midjourney
End-to-End

End-to-end build for a holistic healing practice, from wireframes to launch. Designed in Figma, built in Webflow, with Midjourney-generated visuals and AI-enhanced copy throughout the CMS.

Read more
Read more
2024
Desktop screen showing Gamla Healing's Homepage

Experience

Feb 2026 — Present
Sr. GTM Engineer
Kyan Health. Remote
May 2025 — Feb 2026
Career Break
Personal time, deepening AI skills.
Oct 2024 — Apr 2025
Sr. MarTech Developer
HomeServe GmbH. Remote
Oct 2022 — Sep 2024
Sr. Webflow Developer
Pinata. Remote
Apr 2022 — Jun 2022
Full-stack Developer Bootcamp
Le Wagon. Berlin
Jan 2021 — Mar 2022
Marketing Automation Specialist
Actio. Berlin
Oct 2020 — Dec 2020
Tech CRM Manager
Zalando Lounge. Berlin
Jun 2019 — Sep 2020
Marketing Automation Specialist
Smunch. Berlin
Jan 2016 — Jun 2019
Growth Marketing Manager
Book A Tiger. Berlin

My Stack

Playground

Cyberpunk —Image Gallery

After creating some cyberpunk images using Midjourney I felt a need to showcase them. That's how this project was built. Using Swiper.js library, Finsweet CMS Attributes, and pure custom code for the Matrix effect.

Interactive Moving Lines

Using the JS Library Sketch.js, Webflow, and ChatGPT I created this visual playground where lines follow the mouse, on each click a new HEX colour is randomly generated, and more.

Pure JS Calculator

I built a calculator using the JS Library NoUISlider.js & Webflow, hosted the code in GitHub, and used a CDN  to properly track and control changes to the code.

Drag & Throw Floyd

Using the JS Library Matter.js, Webflow, and ChatGPT I used my cat's pictures, Floyd, to populate many of his faces and drag them trough the window.

Color Theme

Color contrast accessibility design comparisonColor contrast accessibility design comparison
Color contrast accessibility design comparisonColor contrast accessibility design comparison
Color contrast accessibility design comparisonColor contrast accessibility design comparison
Color contrast accessibility design comparisonColor contrast accessibility design comparison