GTM Engineer & AI Automation Builder &

Hi, I'm Isabel Bruda. I build the systems behind modern revenue teams, automating internal processes using AI and low-code platforms. I'm a Swiss Army knife for marketing, ops, and tech, connecting them all since 2017.

Shortly about me

About me

I'm a GTM Engineer who builds the connective tissue between marketing, sales, and ops. The Swiss Army knife idea is simple: most teams need someone who can do four things well, and rarely find them in one person.
I engineer integrations that move data cleanly between apps. I automate marketing and revenue workflows so manual work stops eating the week. I build internal tools and dashboards that give teams the visibility they actually need. And I prototype with AI to ship things faster than traditional dev cycles allow.
Operations, marketing, and tech have lived in separate rooms for too long. My job is to wire them together.

Specialized in

Integrations & APIs

Connecting the entire tech-stack.

Webhooks, multi-step workflows, conditional logic, error handling. The plumbing that doesn't leak.

API

Webhooks

Data Sync

Low-Code

Web Development

The front door of your GTM stack.

Landing pages, marketing sites, and full builds. Designed to convert, wired to your stack.

Webflow

Landing Pages

CMS

Conversion

Marketing Automation

Killing manual work in the GTM stack.

Lead routing, lifecycle campaigns, attribution, scoring. Built to scale without breaking.

Lifecycle

Lead Routing

Scoring

Attribution

CRM & Lifecycle Operations

Where leads become happy customers.

CRM setup, lifecycle campaigns, segmentation, and clean handoffs across the stack.

CRM

Lifecycle

Segmentation

Email Ops

AI Integration & Prototyping

Shipping in days what used to take quarters.

Custom GPTs, Claude skills, AI workflows, full prototypes. AI where it moves the needle.

Claude

GPTs

AI Workflows

MVP

GTM Strategy & Systems Audit

Figuring out what to build before building it.

Stack audits, breakage points, process mapping. Not everything needs to be automated.

Audit

Strategy

Process Mapping

Stack Review

See all projects

Wix to Framer Migration:
One Setup, Three Builders

Claude Code

Framer

Team Enablement

Migration

I led the full technical migration of my company's website from Wix to Framer in two and a half weeks and built the Claude Code setup that let two non-technical colleagues plug in and ship pages with me.

2026

Diagram of a Figma design system feeding three Claude Code sessions that sync through GitHub into a live Framer site

HubSpot <> Clay Enrichment:
Deterministic Ingestion System

HubSpot

Clay

GTM Engineering

Every inbound contact, fully enriched and routed in under five minutes. I designed the Master Workflow, then rebuilt the Clay engine behind it to cut credit spend, block wrong-person matches and add one-click re-enrichment.

2026

Australia Outbound:
A New Market, Self-Protecting

Outbound

Clay

HubSpot

Deliverability

I built the outbound engine for a brand new market: the B2B HealthTech company I work for was entering Australia, and I turned a PDF of target accounts into a verified, sequenced and self-protecting cold outreach programme in HubSpot.

2026

A five-step outbound sequence: email, threaded reply, LinkedIn, email and a referral ask

HubSpot CRM Cleanup:
A Lifecycle That Runs Itself

CRM Hygiene

Lifecycle

HubSpot

Automation

I audited a cluttered HubSpot portal, cleaned out a third of the database, and built a lifecycle and lead status system that keeps contacts moving (or retires them) without anyone babysitting it.

2026

Before and after: contacts 30,963 to 19,574, hard bounces 6.5% to 0.8%, and a lifecycle that times out stale leads

Wix to Framer Migration:
One Setup, Three Builders

Claude Code

Framer

Team Enablement

Migration

I led the full technical migration of my company's website from Wix to Framer in two and a half weeks and built the Claude Code setup that let two non-technical colleagues plug in and ship pages with me.

2026

HubSpot <> Clay Enrichment:
Deterministic Ingestion System

HubSpot

Clay

GTM Engineering

Every inbound contact, fully enriched and routed in under five minutes. I designed the Master Workflow, then rebuilt the Clay engine behind it to cut credit spend, block wrong-person matches and add one-click re-enrichment.

2026

Australia Outbound:
A New Market, Self-Protecting

Outbound

Clay

HubSpot

Deliverability

I built the outbound engine for a brand new market: the B2B HealthTech company I work for was entering Australia, and I turned a PDF of target accounts into a verified, sequenced and self-protecting cold outreach programme in HubSpot.

2026

HubSpot CRM Cleanup:
A Lifecycle That Runs Itself

CRM Hygiene

Lifecycle

HubSpot

Automation

I audited a cluttered HubSpot portal, cleaned out a third of the database, and built a lifecycle and lead status system that keeps contacts moving (or retires them) without anyone babysitting it.

2026

Side Apps

Apps I build for fun, where I own the whole product from the first idea to real users. It's how I keep my builder skills sharp outside of work.

Side quest 01

WisprOwn

Dictation that never leaves my Mac

I replaced a paid dictation subscription with my own native app. Hold a key, speak, release: about one second from voice to text, fully on-device.

Swift
Whisper
macOS

Download for Mac How to install

Side quest 02

TripsTracker

Every trip, on one globe

A travel diary for iOS and the web. Drop in a ticket or a PDF and AI fills in the booking, then plan the next trip with suggestions grounded in real places.